Coffee with the Dog Issue 691

Publish a newsletter

By Michael Dalton Johnson

The new information technology—Internet and e-mail—have practically eliminated the physical costs of communications. —Peter Drucker

A newsletter is a great way to engage and stay in touch with your buyers and prospects. A successful newsletter is lively and focused on your readers' specific needs and interests. However, depending on your readership, you may want to sprinkle in a few nonrelated editorial features that entertain, such as trivia questions or interesting facts. Contests, polls, and brief mentions of free "no strings" deals you're offering are also good ways to engage readers.

Keep articles brief. You won't hold your readers' attention with long articles. Readers want...

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Jim Meisenheimer 25 Ways To Get Motivated For A Sensational Year – Special Report by Jim Meisenheimer

No one stays 100% motivated 100% of the time. We all need to be inspired from time to time. This Special Report includes 25 motivational ideas you can use to help you stay at the top of your selling game. Click here to download.

Frank Rumbauskas Never Cold Call Again- Free 37 Page Download! by Frank Rumbauskas

New York Times bestselling author Frank Rumbauskas is offering a free 37 page PDF called Never Cold Call Again. Cutting edge information tthat will bring you an endless supply of qualified leads, without ever cold calling again.
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Paul Cherry 117 Best Questions to Close More Business from Paul Cherry

Learn what sales questions to ask (and what NOT to ask) to make prospective customers see the value of your service, not just the price tag. Click here to download.