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THIS WEEK'S NEWSLETTER The American Idol Philosophy of Selling
by Evan Sohn

The biggest reality of this reality show is that the contestants need to sell themselves week after week to the American public. These contestants are therefore thrust into being top salespeople. The compensation plan is fierce, the payout is huge and the space in the President's Club is limited."

Here are the characteristics that make up an American Idol:

The Right Place at the Right Time - A solid performer picking the wrong materials is a sure-fire way to get ridiculed by the judges and fall out of grace with America. Timing in sales is always important. Getting in front of the right decision-maker with the right solution at the right time is more of an art form than a coincidence. You could be the best salesperson on your team but not returning a client call in time could be the difference between getting the deal and losing the deal. Knowing when your client is most open to your pitch is just as important as the pitch itself.

You Gotta Have Heart - Being emotional in what you sell is always important. People respond to those who really care about what they are selling. You have to always believe in what you are selling. If you don't, then I suggest you sell something that you can get passionate about. Passion sells.

Honesty - A lot of the judges' talk time on American Idol is telling contestants to...

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Top Dog of the Week:
Zig Ziglar

"You were born to win, but to be the winner you were born to be, you have to plan to win and prepare to win. Then and only then can you expect to win." — Zig Ziglar

Zig Ziglar has been called a "Master of Motivation" and an American icon. This living legend has impacted more than a quarter of a billion people with his philosophy of character, attitude, and skills. Today, his life work is being released in a new book called Born to Win. You can read the first chapter here.

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