SalesDog Quick Tip

Don't send information before the cold call. Busy decision-makers toss unsolicited, bulging packages of literature with form letters. Starting out a cold call with, "I sent you a letter, didja get it?" rarely elicits a response like, "Oh yeah. You're that guy. I want to meet with you!"

Today's quick tip comes from Art Sobczak, president of Business By Phone Inc.

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