Monday, November 10, 2008

Quote of the Week

"The first rule of holes is that when you're in one, stop digging." -- Thomas L. Friedman, New York Times columnist

Why is it that whenever we find ourselves in trouble of our own making, we think continuing to talk will somehow make it all better? If you've ever said something you shouldn't have to a client, you know the feeling of wanting to instantly rewind and start over. You can't do that (unfortunately!) and continuing to talk is a bad idea.

What should you do? Take a deep breath, calm your nerves, and apologize for your mistake. Then stop talking! Let your client guide the next part of the conversation - he will make it clear if it's ok to move on, or if you need to do more damage control.


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