Tips, Rips, and Reviews
By Michael Dalton Johnson

There is a lot of unwarranted fear about marketing via broadcast e-mail. Any company has the unfettered right to send e-mail to anyone it wants as long as it follows the rules governing this activity.

I once recommended broadcast e-mail to a small specialty software company that was introducing a new product. The company had recently purchased a database of 50,000 prospects for use by its telemarketers. I discovered that the database also included e-mail addresses.

I suggested that we test a few thousand names with the company’s standard offer of a free 30-day demo version.

I was presenting this idea to the marketing group when the marketing manager became visibly agitated. Finally she blurted, "This is a bad idea! Unsolicited broadcast e-mailing is a form of corporate vandalism, and I don’t think we can afford to get a bad reputation with our customers."

She went on to say she that was convinced it wouldn’t work but could offer no facts to back up her opinion. Despite her passionate protests, management decided to do a test e-mail to 5,000 names.

Three days after the e-mail went out, I got a call from the company’s president. The firm had generated 43 orders and 2 complaints.

It e-mailed the rest of the database the following week. Ultimately, it sold millions of dollars’ worth of products via broadcast e-mail.

Convert Leads Faster

"We must all suffer one of two things: the pain of discipline or the pain of regret." -- Jim Rohn

Brian Tracy is offering a FREE report on beginning your journey to reach your goals. Take that first step and download your copy here. Did I mention it's FREE?

I welcome your suggestions and comments. E-mail me here.

Take a look at my book Rules of the Hunt. Available at Amazon.

5 Things Salespeople Should Never Do
By Jill Konrath

When Forbes magazine interviewed me about what salespeople should never do, the five "no-nos" below immediately popped into my mind.

Here's what I shared with the writer from Forbes magazine:

NEVER allow failure to enter your vocabulary. Redefine everything as a "learning experience" and then focus on figuring out how to get different results.

NEVER talk politics with a prospect or customer -- unless you are 100% sure you're totally aligned. And, even then it might not be smart because other members of the decision team may have different feelings.

NEVER look at your email first thing in the morning. It'll suck you in and you'll lose a couple hours.

NEVER ask questions about things that can easily be found on a company's website. You'll lose credibility and look like a fool.

NEVER look at your cell phone during a meeting. In fact, you should turn it off so you won't be tempted to check a text or see who's calling.

Jill Konrath is a top sale strategist who helps b2b sales pros develop fresh strategies to engage their crazy-busy prospects. Jill authored the classic, Selling to Big Companies and bestselling SNAP Selling. See her website here.

Take a Break

Interesting But Useless Facts:

Kool-Aid was originally marketed as "Fruit Smack."

Only female mosquitoes will bite you.

The only number whose letters are in alphabetical order is 40 (f-o-r-t-y).

Before settling on the Seven Dwarfs we know today, Disney also considered Chesty, Tubby, Burpy, Deafy, Hickey, Wheezy, and Awful.
  Dogfucious Says:

I think it's wrong that only one company makes the game Monopoly.

Never test the depth of the water with both feet.

Always borrow money from a pessimist. He won't expect it back.

I am on a seafood diet. Every time I see food, I eat it.

Laugh and the world laughs with you. Snore and you sleep alone.
  The Word

[ tooth-suh m ]

pleasing to the taste; palatable

pleasing or desirable, as fame or power

voluptuous; sexually alluring

Trivia Question:

Q: What was the first product to have a bar code?

A: Wrigley's Gum

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