Tips, Rips, and Reviews
By Michael Dalton Johnson

Leadership Tip

If you are in business, you are in sales.

Entrepreneurs and small business owners often focus exclusively on what they believe are the essentials. Well-thought-out business and marketing plans are created. Product development and distribution strategies are conceived. Projections are made. And when the work is done, a blueprint for a business machine has been built. However, often not much thought has been given to the power source needed to run it.

Few people will disagree with the old adage, "Nothing happens until a sale is made." Still, this elementary truth is not always the first consideration in building a business.

The sales department is often underappreciated and overlooked despite the obvious relationship between sales and success. It seems to be forgotten that sales keep the lights on, pay the rent, and make payroll.

Businesses don’t make money on what they produce; they make money on what they sell. A company with a mediocre product but a firstrate sales team will outsell a company with an excellent product and a mediocre sales team.

Many otherwise savvy businesspeople have a bad opinion of salespeople and look at sales as a "necessary evil." Selling is much more complicated and takes more skill than many imagine.

Selling requires prospecting, pitching, negotiating, closing, and more. It’s both art and science and demands an understanding of the dynamics of the human mind and how to influence the forces that inform decision making.

You will be well served to learn more about selling because not only is it key to your success, but it is the primary means by which your company puts on a human face and meets the outside world.



Convert Leads Faster


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Steve Jobs was half Syrian. His annual salary as CEO of Apple was $1


Freebies

Jill Konrath is offering a birthday gift for you. Your birthday? No, her birthday! The gift is a thought-provoking Ebook entitled Intelligent Conversations and begins with a letter from a fictional (but typical) prospect telling you how to overcome their distractions and sell to them. Best of all, no registration is required! Get it here.

Brian Tracy is offering a FREE report on beginning your journey to reach your goals. Take that first step and download your copy here. Did I mention it's FREE?

I welcome your suggestions and comments. E-mail me here.

Take a look at my book Rules of the Hunt. Available at Amazon.


These Words Can Get You In, or Hung Up On
By Art Sobczak

Actually getting someone on the phone is one of the biggest challenges we have in sales today.

So please, do not shoot yourself in the foot when you at last get that person listening to your greeting.

On the phone you have about 6 seconds or less with your words to capture a listener’s initial attention, break their preoccupation with whatever they were doing when you called, and place them in a positive, receptive frame of mind to share information with you and continue to listen with an open mind.

You don’t want to muddy up your call with wasted, meaningless, or resistance-inducing words.

Here are some that are overused, and really are meaningless.

Continue Reading

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