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| The
5 Secrets of Winning Emails |
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Quote
of the Week:
"I don't know the rules of grammar. If you're trying
to persuade people to
do something, or buy something, it seems to me you should use
their language." — David Ogilvy |
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Publisher's
Note:
Use
the power of "No."
No is an extremely useful and powerful word. The fewer the
exclamation points following it, the greater its power.
Whether negotiating or responding to an unreasonable request,
a simple quietly spoken "No" indicates your complete
understanding of what is being asked and suggests you have
already given some thought to the matter and have made your
decision.
Of course, the most important person you should learn to say
no to is yourself.
"There are occasions where saying no is the best time
management practice there is."
— Catherine Pulsifer
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Excerpted
from my book Rules of the Chase to be published Spring
2012.
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Trivia:
At least one eighth of the world's population has tried to
solve this 3D mechanical puzzle invented in 1974 by a Hungarian
Sculptor and Professor of Architecture.
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Interesting
but useless fact: Bottlenose Dolphins have been trained to
hunt and mark naval mines, most famously by the U.S. Navy
Marine Mammal Program. Mine-clearance dolphins were deployed
to the Persian Gulf during the Iraq War in 2003. The Navy
claims that these dolphins were effective in helping to clear
more than 100 antiship mines and underwater booby traps from
the port of Umm Qasr.
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Ubiquitous
is the featured word of the week. Find the definition, pronunciation
key, and an example of it used in a sentence at the bottom
of the newsletter.
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Dogfucuis
Say: A closed mouth gathers no foot.
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| THIS
WEEK'S FREE DOWNLOAD |
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your free subscription to this newsletter, click
here.
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The
5 Secrets of Winning Emails
by
Mike Brooks
How
would you like to harness the power of email to connect
with customers? Here are five secrets of winning emails
to set your email apart from everyone else's.
Use the prospect's first name in the subject line.
Putting your prospect's first name in the subject line will
automatically distinguish your email from the hundreds of
others your prospect gets. In addition, we're all partial
to our own name, and this will draw your prospect's eyes
like a magnet.
Customize the first few lines of your email as much as
possible. Many people preview emails by reading the
first paragraph in Outlook. So the beginning better be short
and have immediate value to your prospect. Example:
"Hi Barbara, Mike Brooks here with MHS Software. I've
got some ideas about your networking issues for your new
office that's opening in Houston next month. We've helped
a lot of companies in this area, and I think you'll find
it useful if we talk."
Keep your email short and easy to read! Nothing will
turn your prospect off more than long, information packed
paragraphs. Break up your sentences into different paragraphs
if possible, to make them easy to read and accessible -
no more than three sentences per paragraph.
Ask for a return response - whether they're interested
or not. This is a great way to end your email and a
good way to get a response. Simply thank them in advance
for their consideration and say you're looking forward to
their response.
Promise to follow up by phone if they don't respond.
Let them know that you understand they are busy, and that
out of consideration, if you don't hear from them you'll
follow up with a call in a day or two. This really increases
your response rate - and be happy if you get a "not
interested" response. These prospects just disqualified
themselves and saved you a lot of time and energy.
Mike Brooks, Mr. Inside Sales, specializes in helping
sales reps avoid rejection and make more money. If you want
to Close Business like a Top Closer, then learn how at:
www.MrInsideSales.com.
Reprint Permission: SalesDog Newsletters may be reproduced
and redistributed in any print or electronic form provided
that "www.SalesDog.com" is indicated as the source.
Distribution on Internet should use a live link to our site.
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the economic storm. Learn
more.
Trivia:
At
least one eighth of the world's population has tried to solve
this 3D mechanical puzzle invented in 1974 by a Hungarian
Sculptor and Professor of Architecture.
Word
of the Week: Ubiquitous adjective [yoo-bik-wi-tuh s]
- having or seeming to have
the ability to be everywhere at once; omnipresent
- present, appearing, or found everywhere
Example: She made her way through the ubiquitous tourists
that crowded the Paris Streets.
Definition
courtesy FindWordUsage.blogspot.com
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YOUR FREE DOWNLOAD HERE |
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Trivia
Answer:
Rubik's
Cube
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your free subscription to this newsletter, click
here.
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Do
the write thing...
I
really appreciate your feedback. I read and try to respond
to all I receive. My email address is Michael@SalesDog.com.
Please send your comments and suggestions directly to me rather
than hitting the reply button or odds are I'll never get it.
Do
The Dog a Favor. If you found this week's advice helpful,
please forward
this page and invite your friends and co-workers who sell
for a living to join the pack.
The purpose of the SalesDog newsletter is to inform,
inspire and challenge you.
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Redistribution
Notice: SalesDog Newsletters may be reproduced and redistributed
in any print or electronic form provided that "www.SalesDog.com"
is indicated as the source. Distribution on Internet should
use a live link to our site.
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SalesDog
2701 Loker Ave. West, Ste. 148, Carlsbad, CA 92010
Tel: 760-476-3700 • Fax: 760-476-3733 • Web:
www.SalesDog.com
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