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Quote
of the Week:
"Hard work spotlights the character of people: some
turn up their
sleeves, some turn up their noses, and some don't turn up at
all." — Sam Ewing |
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Publisher's
Note:
Keep
it real.
"Be yourself; everyone else is already taken."
– Oscar Wilde
Don't try to be someone you are not. It will be a painful
experience for both you and whoever you are trying to mislead.
Do what you do well. Be who you are, and you will not only
be authentic, but you will get respect and have far greater
persuasive power in business.
In 1776 Benjamin Franklin was made ambassador to France. Instead
of trying to fit in with the powdered wig crowd, Franklin
wore a fur cap and homespun clothing. He refused to join the
social masquerade and understood that the French would appreciate
authenticity. He was right. He became the toast of Paris.
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Trivia:
We send our mail according to the proper ZIP code. What is
"ZIP" an abbreviation for? Find the answer at close
of newsletter.
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Interesting
but useless fact: If a statue of a person on a horse has both
front legs in the air, the person died in battle; if the horse
has one front leg in the air, the person died as a result
of wounds received in battle; if the horse has all four legs
on the ground, the person died of natural causes.
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Inexorable
is the featured word of the week. Find the definition, pronunciation
key, and an example of it used in a sentence at the bottom
of the newsletter.
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Dogfucuis
Say: Some days you are the bug, some days you are the windshield.
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| THIS
WEEK'S FREE DOWNLOAD |
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your free subscription to this newsletter, click
here.
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Fire
Any Customers Lately?
by
Mark Hunter
You
will always have 10% of your customers who are not profitable.
No matter how much you think you need their business, they're
hurting your top-line and bottom-line. Save yourself some
money and gain some time by firing them.
Whenever I mention this to people, they always freak out
because they soon see how serious I am. There is not one
salesperson who does not have a customer who needs to be
fired, based on the lack of profit you're making from them
and/or the hassles they are causing you and your company.
The most valuable asset in any company is time - the time
the employees have. When it gets wasted doing activities
that are not profitable, then it only results in one thing
- the overall company being less profitable.
Challenge yourself on finding those customers who are not
bringing profit to your company. Don't settle for the belief
that you can't get rid of them because you don't have any
better customers to replace them with. That belief will
get you in trouble very quickly, because no business can
stay in business if it's losing money. You might as well
save a lot of time and simply stop doing any business and
stare at yourself all day long doing nothing.
The point is this: By getting rid of customers that are
not profitable, you will free up time and resources to go
after better customers that have the potential to deliver
to you real profits.
Easiest way I've found to fire a customer is to raise their
prices. If they accept the price increase, then you'll now
make the money you need to turn the customer into a profitable
one. If they don't accept the price increase and leave,
then you've achieved what you set out to do.
Each time I've worked with a salesperson or company to help
them do this, I've been amazed at the positive impact it
has had on the sales motivation. It will absolutely sky
rocket. And in the end, the only effective salesperson is
the one who has a high level of sales motivation.
Mark Hunter, "The Sales Hunter", is a sales
expert who speaks to thousands each year on how to increase
their sales profitability. For more information or to read
his Sales Motivation Blog, visit www.TheSalesHunter.com.
Reprint Permission: SalesDog Newsletters may be reproduced
and redistributed in any print or electronic form provided
that "www.SalesDog.com" is indicated as the source.
Distribution on Internet should use a live link to our site.
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The
book that has saved telesales careers!
Don't
drain your energy and waste your precious time with sales
methods that no longer work. There are better ways. Check
out The
Sales Winner's Handbook.
Trivia:
We
send our mail according to the proper ZIP code. What is "ZIP"
an abbreviation for?
Word
of the Week: Inexorable adjective [in-ek-ser-uh-buh l]
- unyielding; unalterable: inexorable truth; inexorable
justice.
- not to be persuaded, moved, or affected by prayers or
entreaties: an inexorable creditor.
Example: The inexorable march of technology.
Definition
courtesy Dictionary.com
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YOUR FREE DOWNLOAD HERE |
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Trivia
Answer:
Zone
Improvement Plan
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For
your free subscription to this newsletter, click
here.
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Do
the write thing...
I
really appreciate your feedback. I read and try to respond
to all I receive. My email address is Michael@SalesDog.com.
Please send your comments and suggestions directly to me rather
than hitting the reply button or odds are I'll never get it.
Do
The Dog a Favor. If you found this week's advice helpful,
please forward
this page and invite your friends and co-workers who sell
for a living to join the pack.
The purpose of the SalesDog newsletter is to inform,
inspire and challenge you.
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Redistribution
Notice: SalesDog Newsletters may be reproduced and redistributed
in any print or electronic form provided that "www.SalesDog.com"
is indicated as the source. Distribution on Internet should
use a live link to our site.
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SalesDog
2701 Loker Ave. West, Ste. 148, Carlsbad, CA 92010
Tel: 760-476-3700 • Fax: 760-476-3733 • Web:
www.SalesDog.com
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Copyright
© 2000-2011 Penny Union Corporation. All rights reserved.
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