Tuesday, August 7, 2007

Cold Calling Demystified

What sales activity do you dread the most? If you're like most sales professionals, it's cold calling. Picking up the phone and talking with a perfect stranger (who has the power to reject you) can strike fear in the heart of even the most confident salesperson.

Fortunately, Wendy Weiss, "The Queen of Cold Calling" (and one of the featured authors in Top Dog Sales Secrets) has outlined 8 strategies to guarantee your cold calling success.

Cold Calling Strategy #1: Make telephone calls

No one will buy from you if they do not know of you, your company/products/services. Every sale has its own cycle. Depending on what you are selling, it could be a short cycle of a day or two, or it could be a long cycle of a year or two. Your call is your introduction and the start of your entire sales process. Without that initial prospecting call, you will not close any sales.

Check out the rest of Wendy's strategies at: 8 Strategies to Guarantee Cold Calling Success

Wendy Weiss is a former ballet dancer who set appointments for clients as her day job. She was so effective, one of her clients dubbed her the "Queen of Cold Calling." The title stuck. When injuries sidelined her dance career, Wendy transformed her day job into a full-time career as a sales trainer, coach and author. Her clients include ADP, Avon and Sprint.

Wendy's the real deal. She has a ton of free resources and terrific training programs on her site. Check it out at http://www.wendyweiss.com/ or e-mail her at [email protected]

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