Pokemon Mom Sells Big With Story
What's the sales lesson here?
Compelling stories sell. "People are conditioned to resist a sales pitch, but no one can resist a god story," says presentation guru Patricia Fripp in Top Dog Sales Secrets. "Give your stories interesting characters and dialogue, plus a dramatic lesson your prospects can relate to. Don't say 'Certain companies have used our software.' Don't even say, 'IBM has used our software.' Instead, say 'Joe Smith at IBM told me, 'If we don't increase sales turnover by 20%, we won't make our projections.'"
Here's the Pokemon Mom's listing. We hope it inspires you to use stories to sell.
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