Tuesday, November 20, 2007

The Power of a Hand-Written Note

Yesterday we started the week with a reminder to extend this season of thanks with gratitude to those who play a part in your sales success. Your customers certainly play a big part in your sales success - why they define it. Sending a hand-written note of thanks is an ideal way to express your gratitude.

"The true power of the handwritten note is that it is personal," says sales trainer Tom Richard. "Think of the people who send you handwritten notes. Mostly family and friends, right? Receiving a handwritten note from you is as comforting and pleasant for your customer as hearing from an old friend. It does more than just say 'thank you' for the meeting, lunch, phone call or referral. It sends an important message about you, and how you like to conduct business."

"If you think sending handwritten cards is a lot of work, you're right. That's why your competitors aren't doing it. In today's selling world, success depends on separating yourself from the competition every chance you get."

Just think: a few minutes and a stamp can help you grab your prospect's attention, maintain strong customer relationships, and make someone feel special. Why are you waiting?

This advice was excerpted from Top Dog Sales Secrets. Tom Richard is an author and sales trainer. Learn more about him at www.TomRichard.com
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Blogger JRsuperstar said...

Thanks for the great reminder to go the extra mile. Our competition thinks it's too hard or too expensive and soon they will be our former competition.

God Bless,

February 11, 2008 9:46 PM  
Blogger Editor: Kelly McLean said...

@ JRsuperstar:

Absolutely! Taking five minutes to write a quick thank you note is the easiest thing you can do to build relationships and make more sales.

February 12, 2008 9:18 AM  

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