Friday, February 29, 2008

Don't Allow "Busy Work" to Interfere with Selling

How many times do you have a full day of selling that gets put off due to "necessary" interruptions? If you're like most salespeople, this probably happens more frequently than you'd like. Customer service issues, phone calls, emails and coworkers are all a drain to your precious selling time each day.

Sales trainer Paul McCord has a solution that can help you handle the interruptions without taking up too much of your selling time. In a recent blog post, McCord wrote, "My solution has been to set aside four 1/2 hour times during the day when I will address non-selling issues. Twice in the morning and twice in the afternoon I set aside my selling and marketing activities in order to return calls, handle 'emergencies,' and the other 'busy' work of my business. Of course, if a real emergency arises, it takes precedence over all else. But real emergencies are rare."

This can be a scary idea for those who check their messages and email often - but you'll find that this system allows you to be more productive and focus better on the task at hand. After all, building your business should always be the number one priority.

Author of "Creating a Million Dollar a Year Sales Income: Sales Success through Client Referrals," Paul McCord is president of McCord & Associates, a sales training
and management-consulting firm.
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