Tuesday, February 12, 2008

How to use Google to search smarter

While looking through past posts, I found that I talk a lot about doing research before starting the sales process. If you're like me and you aren't a tech guru (another thing I seem to talk about a lot) then you may not be finding everything you need.

Simply typing a company's name into Google will only get you so far. Here are some tips from the HubSpot blog to help you search smarter:

Looking for your prospect's stock info? Enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.

Example: GOOG

Want to find sales advice on a specific subject? Search within a website by typing the word or phrase you're looking for, followed by this modifier - site:(site you're looking at).

Example: "cold calling" site: www.salesdog.com

Putting together a proposal for an overseas company and need to figure out the total in Euros? Type the following into Google:

Example: 100 USD in Euros

See the rest of HubSpot's Google search tips, (and many more from their readers!) here.
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