Tuesday, April 8, 2008

Book e'm to Stand Out

Have you been trying to crack a large account to no avail? Sales trainer Jim Meisenheimer suggests you differentiate yourself by sending a book thirty days after the first call. This doesn't mean you have to be an author - Meisenheimer recommends sending "Discover Your Genius: How to Think Like History's 10 Most Revolutionary Minds" by Michael Gelb.

Autograph the book "I hope this book helps you discover your genius," and sign and date it.

This is just an example - there are many books out there that would make the same impression. After all, "How much would you be willing to invest in securing a new account?" asks Meisenheimer. "What would the lifetime value be of a new customer?"

Today's tip comes from Jim Meisenheimer, CSP. Jim is an author, sales trainer, and writes the bi-weekly No-Brainer Selling Tips Newsletter. Learn more at http://www.meisenheimer.com
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