Wednesday, September 30, 2009

A Winner's Attitude

Sometimes all it takes is a reminder of how we should be working to get back on the right track. Today sales trainer Kelley Robertson shares the characteristics of a winner's attitude. Apply them to your workday today!

A winner's attitude is the ability to focus on your long-term goals even though your short-term results are not on track. This is more difficult than it seems. Too many people take their eyes off their long-term goal when they experience a slow month or two and end up focusing on their lack of results. As a result, they get sidetracked and their sales continue to suffer. In the words of Earl Nightingale, "You become what you think about."

A winner's attitude means resisting the temptation to blame the economy, competition, or current market conditions when sales are soft. Winners focus on what they can control unlike the average salesperson who redirects the blame to take the heat off himself.

A winner's attitude means exploring different options and approaches to selling. The best sales people constantly hone their skills. They read books and articles. They listen to CDs or Podcasts. They take advantage of every training program they can including webinars and teleseminars. Winners know that business gets more competitive every day and they take action to improve their knowledge and skill. They work at incorporating new techniques into their existing style.

A winner's attitude means focusing on showing the value of your product or service. Unlike average salespeople, winners don't focus on price. They know that most buyers and customers are more concerned with solving their problems and getting a complete solution rather than getting the cheapest or lowest price. While average salespeople are quick to offer a discount, winners concentrate on showing customers how their product is different than their competitors'.

A winner's attitude is accepting the fact that you won't close every sale. Winners recognize that a series of 'no's' brings them that much closer to a 'yes'. Winners may not enjoy losing a sale to a competitor but they're not going to beat themselves up when it happens, providing, of course, they can say that they did everything in their power to capture that business.

Do you have a winner's attitude?

As President of The Robertson Training Group, Kelley has helped thousands of professionals improve their business results with his engaging approach to sales training and speaking. Learn more at


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