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The 7 Rules of Internet Marketing
by Bob Bly
Here are a few convenient rules of thumb to keep in mind as you start up and operate your own Internet marketing business:

1-The 10/10 rule.

This rule says always give your online customers a discount off the list price, but the discount doesn't have to be huge; either 10% or $10 off will do.

2-The 99/1 rule.

99% of your affiliate sales will come from 1% of your affiliates.

3-The 90/90 rule.

90% of the people who opt into your e-list who are going to buy something from you do so within 90 days.

Therefore you want to get as many new subscribers as possible to make a purchase within that time frame - otherwise, they may never buy.

4-The 3-month ROI rule.

This rule applies to buying traffic and new names for your e-list.

It says that ideally the revenue generated by new names added to your list should pay back the advertising cost to acquire those new names within 3 months. If not, you may be paying too much per name.

5-The 10 X 10 = 100 rule.

If you can increase your click through rates and conversion rates each tenfold, you will increase your revenues one hundredfold.

6-The 8:1 rule.

The minimum selling price of a product should be at least 8 times the cost of the goods. So a DVD set that costs $10 to make must sell for at least $80.

7-The 0.1% rule.

Each time you broadcast an e-mail to your list, no more than 0.1% of your subscribers should unsubscribe.

For a list of 100,000 subscribers, that would be a maximum of 100 opting out of the list.

If your opt-out rate exceeds 0.1%, consider throttling back on frequency or improving the content.

This article appears courtesy of Bob Bly's Direct Response Letter. You may subscribe to Bob's newsletter here: www.bly.com/reports.
 
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