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Book Review
   
By Michael Dalton Johnson
   
"Start Your Own Home Business After 50: How to survive, thrive,
and earn the income you deserve!"
Business books are not usually "page turners" but this one is. It's written in a supple and crystal clear style you would expect from one of America's leading business writers. It's hard to put down. While Bob Bly's, Start Your Own Home Business After 50 is obviously for 50 plus would-be entrepreneurs, just about any business person will take something valuable away from it.

Bob Bly's new book does an extraordinarily thorough job in showing people over 50 precisely how to start and run a successful home-based business. It is a friendly and easy to read book that covers the physical, emotional and financial considerations of starting a home business at 50 and beyond.

Bob has included them but doesn't stop at the "nuts and bolts" aspects of launching and building a home based business. He goes on to suggest eight types of home-based businesses for the reader to consider. Each business suggested is accompanied by a short but comprehensive tutorial.

Probably no one is better qualified to write this book than Bob. He has a keen understanding of the needs of his audience. This understanding is based on his research and, more importantly, his personal experiences as a successful entrepreneur.

He writes, "You and I have never met, but if you are age 50 or over, I think I can guess a few things about you." He then expands on five personality traits, life fulfillment goals and financial needs of people age 50 and above. The book asks and provides answers to important questions such as personal and financial goals as well as one's mental preparedness to launch a successful home business.

Why this book? Why now? It's no secret that large corporations have slashed payrolls, tossing highly trained and capable employees into a dicey job market. The newly unemployed need to work but are understandably reluctant to return to 9 to 5 jobs. As the author points out, people over 50 have usually evolved beyond wanting to work for others. Consequently, many 50 plus people are looking to start their own businesses. In fact, for laid-off workers, launching a home business may seem like the only viable path to financial survival.

This book is for anyone wanting to learn more from a master writer and successful home business owner about taking this fascinating and life changing path.

I highly recommend Start Your Own Home Business After 50.

Get your copy here.